10 Things to Remember While Reaching Out to Investors

1.Know your audience: Research the investor’s investment history and interests, and personalize the message to build a connection.

2.Clarity: Investors are often inundated with emails/messages. Use clear language and communicate the most important information upfront.

3.First impression counts: Use a hook to create a compelling introduction. The goal is to capture attention and communicate the purpose of outreach.

4.Articulate the problem and solution: Explain what is broken that needs fixing, and how your product/service solves that better than existing alternatives.

5.What is the size of the pie: Explain the market opportunity and the potential for your business to scale.

6.Talk about traction: Use business metrics to show growth and demonstrate momentum.

7.Be clear about the funding ask: Clearly state how much capital is being sought and how it will be deployed.

8.Make it easy for follow-ups: Share your contact information and propose a call to discuss further.

9.Attach any supporting documents: Include any relevant reading material like your pitch deck, financials, or other company collateral.

10.Be Honest: Provide transparent assessments of growth opportunities as well as possible challenges.