10 things to remember while reaching out to investors

22 Aug 2024/By Draavi/Fund raising

A short checklist for the first message you send an investor — what to research before you write, what to say first, and what to have ready when they reply.

Ten things worth remembering before you press send.

  1. 01

    Know your audience

    Research the investor’s investment history and interests, and personalize the message to build a connection.

  2. 02

    Clarity

    Investors are often inundated with emails and messages. Use clear language and communicate the most important information upfront.

  3. 03

    First impression counts

    Use a hook to create a compelling introduction. The goal is to capture attention and communicate the purpose of outreach.

  4. 04

    Articulate the problem and solution

    Explain what is broken that needs fixing, and how your product or service solves that better than existing alternatives.

  5. 05

    What is the size of the pie

    Explain the market opportunity and the potential for your business to scale.

  6. 06

    Talk about traction

    Use business metrics to show growth and demonstrate momentum.

  7. 07

    Be clear about the funding ask

    Clearly state how much capital is being sought and how it will be deployed.

  8. 08

    Make it easy for follow-ups

    Share your contact information and propose a call to discuss further.

  9. 09

    Attach any supporting documents

    Include any relevant reading material like your pitch deck, financials, or other company collateral.

  10. 10

    Be honest

    Provide transparent assessments of growth opportunities as well as possible challenges.

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